21 Aug 2009
Art & Copy
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
The Secret of Selling the Negro
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Top Billed Cast
Robert Trout Self - Host
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